For sole traders and small trade businesses, a good website can be the difference between a steady stream of enquiries and complete silence.
Whether you’re a plumber, electrician, roofer or decorator, people are searching for your services online, and often making snap decisions based on what they see.
At Eldo, we’ve helped dozens of tradespeople build websites that feel personal, professional and purposeful. Your trade site doesn’t need to be flashy, but it does need to be clear, functional and trustworthy. That means fast loading, easy contact options, good imagery, and strong messaging that explains what you do and where you do it.
Too many trades websites use vague service descriptions or clunky page layouts. When someone lands on your site, they want answers: Can you do the job? Are you local? Have others recommended you? Can I get in touch quickly? Your site needs to deliver that info straight away, especially for mobile users who are often browsing while on the move.
We also make sure your site works hard in search engines. That means structuring your services properly, mentioning your locations, and making sure content is clear and crawlable. We’ve seen great success with trades websites that lean into local SEO, especially when supported by strong Google reviews and consistent branding across the site.
Take a look at some of our recent work with trades businesses on our trades portfolio page. We’ve built sites for electricians, garden designers, kitchen fitters, roofers and more, all designed to be easy to use, easy to trust, and easy to update.
If your current site feels outdated, hard to manage or isn’t pulling in the kind of work you want, it might be time for a refresh. A good trade website isn’t about bells and whistles – it’s about doing the basics brilliantly.
