Should You Use AI & ChatGPT to Write Content for Your Business Website?

With the rise of AI-powered tools like ChatGPT, many businesses are wondering whether they should use artificial intelligence to generate website content. While AI offers some incredible benefits, it’s important to understand where it shines and where a human touch is still essential.

We use AI ourselves in sensible ways, usually for ideas, structure or getting past a blank page. But we would never publish AI text untouched and hope for the best. It still needs judgement, fact-checking and a human voice.

At Eldo, we know that website content plays a crucial role in how visitors engage with your brand, understand your message, and convert into customers. So, should you trust AI with your website’s text? Let’s break it down.

The pros of using AI for website content

Speed & efficiency

AI can generate large volumes of content in seconds, making it a useful tool for businesses that need to produce content quickly. Whether it’s blog posts, FAQs, or product descriptions, AI can help speed up the process.

Cost-effective

Hiring professional copywriters can be costly, especially for startups or small businesses. AI-generated content offers a low-cost alternative to get basic website content in place.

SEO assistance

AI can help identify keywords, trends, and search intent, making it a handy tool for drafting SEO-friendly content. However, SEO isn’t just about keywords – it’s about quality, structure, and readability, which AI doesn’t always perfect.

Idea generation & drafting

Struggling with writer’s block? AI can generate ideas, outlines, or first drafts, which you can then refine with a human touch. This can be a great starting point for your content strategy.

The cons of using AI for website content

Lack of brand voice & personality

AI lacks true creativity and can struggle to capture your brand’s unique voice. Your website content should reflect your business’s personality, values, and tone, which AI-generated text often fails to replicate authentically.

Generic & repetitive language

AI tends to produce formulaic and predictable text. It can sometimes lack depth, emotion, or originality—things that set great website content apart.

Potential SEO risks

While AI can assist with SEO, Google prioritises high-quality, human-centric content. AI-generated content that lacks real value or feels spammy can actually harm your search rankings.

Inaccuracies & misinformation

AI is not infallible – it can sometimes generate incorrect or misleading information. If left unchecked, this could damage your credibility and confuse your audience.

The best approach: A blend of AI & human expertise

Rather than choosing between AI and human writing, the best strategy is to combine both:

• Use AI for brainstorming ideas, drafting outlines, and generating basic content.
• Have a professional review and refine AI-generated text to ensure quality, accuracy, and brand consistency.
• Prioritise human editing to inject personality, emotion, and authenticity into your content.

At Eldo, we believe your website content should be as unique as your business. While AI can be a helpful tool, nothing beats the human touch when it comes to crafting engaging, persuasive, and authentic website copy.

Need help with your website? Let’s chat! Whether you need a stunning new site or expert guidance on content creation, we’re here to help.

PS. This post was written by AI and sense checked/edited by humans at Eldo. So what do you think? Does it work…?