Wix, Squarespace and other website builders market themselves as great tools for creating a basic website quickly and easily. At an affordable monthly cost too.
Whilst we certainly can’t argue with those points, here are some reasons why you should consider hiring a web design agency instead of using such services:
1. Customisation
While these builders offer a range of templates and design options, you may find that they don’t fit your needs or brand quite quickly. A web design agency (we recommend Eldo) can create a custom website tailored to your business and target audience for the best results and investment.
2. Functionality
Depending on what you want your website to do, you may find that online builders’ features and plugins don’t meet your requirements. They can be very ‘manual’ and cause you to waste time adding new content or information in several places. A web design agency can create custom functionality to meet your needs and help you finish your real work instead of editing the website all day.
3. SEO
Search engine optimisation (SEO) ensures your website ranks well in search engine results pages. While online builders offer some basic SEO features, a web design agency can provide more advanced SEO strategies and techniques to help your website rank higher and drive more traffic to your site.
4. Branding
Your website is often the first impression potential customers will have of your business, and it’s essential to reflect your brand accurately. A web design agency can create a website consistent with your branding across all channels and platforms.
5. Support
While online builders offer customer support, you may need more personalised help or support. A web design agency can provide ongoing support and maintenance to ensure your website is always up-to-date and functioning correctly.
6. It’s not as easy as it looks!
We all know the plumber’s story who fixed the tank with one hit of a hammer “You’re paying me that much because I know where to hit it, to fix it”. To the untrained eye, a poor website may look all well and good on the face of it, but without the right design, functionality, SEO and many other factors, it will not perform as it should. Users will get turned away, not understand how to find what they need, and are easily confused with a poorly built website.
Experience means a lot when it comes to web design.
In summary
Whether to use Wix, Squarespace or pay a web design agency depends on your business needs and goals. For example, if you need a basic website quickly, don’t require much customisation or advanced features, and don’t need to perform well in search engines, they may be a good choice.
However, a web design agency is easily the best option if you have more complex requirements, want a website tailored specifically to your business or want to make sure you’re getting value for your time and money.
If it’s a no-brainer for your next website to be custom-built by experts, give us a shout. We’d love to chat through your options with you.
