Francis Grace Builders didn’t have a website or logo, so came in for a chat. Although they essentially just needed a ‘web presence’ they didn’t want to settle for something generic when it came to their branding and website.
We love combining a logo design with a new website project. It gives us full freedom to make sure the clients logo works well on the web and gives us elements to allow us to strengthen the brand across the website design. Logos created over a few years ago don’t necessarily take website and digital placements into consideration. Your company logo needs to be flexible to fit into all sorts of shapes and sizes if being used across social media for example.
We created the logo first. We supplied a handful of ideas to the team at Francis Grace. Then worked off the feedback to create something they were super proud of. We have designed different layouts for various scenarios, like the ‘Icon Logo’ below that can be used for social media avatars, for example.
The website at this stage didn’t need too much content, but we were all conscious of what it may need further down the line. As we write this, the website has no blog or case studies showing to users. However, they are there in the backend waiting to be unleashed, as and when that day comes. This not only saves Francis Grace Builders money in the future for further development work, but gives them the confidence that they can flesh the website out at any time.
The end result is a well branded, clean and friendly design with just the right amount of content, info and testimonials to give users the confidence to get in touch!