Google Web Vitals

In November last year, Google announced their new Core Web Vitals metrics. These three new ‘scores’ are specific factors that Google considers important in a webpage’s overall user experience and will begin to affect search rankings a the end of the month.

The metrics that make up Core Web Vitals will evolve, and we have spent the last few months gaining a better understanding of what this means for websites and how to utilise them best.

What are these new Metrics?

  • LCP, Largest Contentful Paint: This measures how long it takes for the largest piece of content to appear on the screen. This could be an image or a block of text.
  • FID, or First Input Delay: This measures how long it takes for the site to react to the first interaction.
  • CLS, or Cumulative Layout Shift: This measures the visual stability of your site.

Sounds complicated. What do I need to do?

Unfortunately, there is no ‘one fix, fits all’ to help satisfy these new metrics, and each website will score differently for potentially different reasons. Scores will vary based on your websites content, functionality, third party plugins and many more factors. How to improve the scores will also vary based on those factors.

How can Eldo help me?

Using our experience and testing over the last few months, we can implement and configure advanced caching to improve your scores in these three areas, along with making any recommendations to improvements unique to your sites layout/content. Whilst results can vary based on the website, the clients we have worked with on this have seen great improvements in their scores, and the work will help their ever-growing SEO battles in competing with peers websites.

It is estimated that 80% of all websites will fail these new metrics, currently. Any improvement on these metrics, now, improves your potential SEO rankings against slower reacting competitors.

Why wasn’t my website built properly in the first place?!

It was, don’t worry! These new metrics throw a new angle into the mix. Because we build bespoke, any code and work we have carried out are as lean and clean as possible. But with third party plugins, updates, and changes over time, the site you launched with can be affected over time. These new metrics are a great example of how the web continues to evolve and how what may have been perfect last year may need TLC the following year.

If you’d like us to carry out our Google Core Web Vitals improvements to your Eldo website –

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Scott Avatar

Written by Scott Eldo

Eldo was a teenage nickname, and it stuck. Scott loves a challenge, hates not knowing how to do something and prides himself on his annoying desire to get everything just right. After building websites for well over a decade, he launched Edo™ Web Design Full time and hasn't looked back.

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